Type Director : Adonian Chen
Producer : Ire Tsui
Graphic Design : Ting-An Ho, Ruopu Li
Motion Design: Ting-An Ho, Ruopu Li
Filming : Ting-An Ho
Soundtrack : MAEL
Marketing Consultant : Jaded Lin
Digital Marketing : Trigger Co., Ltd.
During the initial meetings, through core brand analysis, we gained several insights. Although the " Zansyu Font " typeface draws inspiration from Hong Kong street signs, its design methodology is not a mere imitation. Instead, it incorporates the sharp and solid style of the Wei stele, characterized by a powerful yet clean and sharp design. As a result, we derived the brand story "Originating from the city, rooted in tradition," and the brand vision of "A new era of traditional Chinese calligraphy fonts." This spirit of rebirth and continuous iteration became the driving force behind the identity design.