Patisserie is a boutique dessert shop specializing in layered sponge cakes, where every creation captures a delicate sense of happiness. Inspired by the structural beauty of the cakes themselves, the brand identity transforms the visual language of layered textures into a refined, minimalist system that speaks to both craft and emotion.
A Logo that Tells a Flavor
The logo is composed of clean, horizontal strokes that echo the composition of a layered cake—sponge, cream, and filling—stacked to create a delightful silhouette. At the top of the mark sits a single circle, reminiscent of a fruit garnish that decorates the final touch of a perfect dessert.
This dot is more than an ornament; it’s a symbolic gesture. It changes seasonally to reflect the featured fruit in the current menu—an adaptive element that brings subtle freshness and visual variety to the brand.The visual identity of Patisserie is calm and composed, balancing precision with softness—much like the cakes it represents.
With a focus on simplicity and modularity, the brand embraces the tactile and emotional essence of handmade desserts, expressing a quiet joy and everyday celebration.It’s a brand that speaks through visuals alone: just one look at the logo, and you can almost taste the sweetness.