Production: TINGANHO.INFO
Art Director: Ting-An HoIcon
Design: Ting-An Ho, Ruopu Li
Motion Design: Ting-An Ho, Ruopu Li
Photography: Tachung Liu, Henry Chen
Project Manager: Ting-An HoYear: 2022
We hope to share our own life experience and aesthetics with our friends through products. Packup Outdoor hopes to break the boundary between home and outdoor, integrate outdoor style equipment into daily life, and implement the original intention of the brand Outdoor Living For Life.
The breakthrough came from the product’s most distinctive feature: its 45-degree angled. Rather than smoothing it over, we embraced it — cutting a corner not just from the product, but from the visual system itself.This angled cut became the core motif, shaping everything from the logo design to category iconography, and forming the blueprint for a fully flexible identity system. It’s a design decision rooted in real-world geometry — recognizable, modular, and built to move.
We began with a single unit: a square with one precise 45° corner cut. From there, the brand system unfolds.The logotype inherits this geometry, with sharp edges and custom cuts that echo the product’s physical character.Every product icon is constructed using this same corner logic, creating consistency across gear categories while retaining individuality.
In motion, the brand comes alive — shapes rotate, reveal, and reassemble with a sense of purpose. These aren’t decorative animations; they’re extensions of the product’s design DNA.
This identity system is built to scale. From product tags to promotional videos, the cut-corner visual language maintains clarity and impact. Motion behavior is consistent: form always follows function, with each transition tied to modular transformations of the core unit.Color and layout follow the same logic — calm, grounded tones reflect the brand’s outdoor roots, while sharp diagonals add energy and direction.