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Bar Pine 松Branding / 2022
Client: Bar Pine
Art Director: Ting-An Ho
Graphic Design: Ting-An Ho, Ruopu Li
Retail: Sung Cheng-Jie
Space Arrangement: In Situ 
Interior Design
Hardware Director: Yan-Ko Yang
Staff Uniform Design: Val Chen
Calligraphy: Godkidlla
Host: Ariel Hou, Yen-Weng Fang
Bar Pine is a bar located in Taipei, the name comes from the fact that there is an old pine tree on the top floor, and also because the location used to be a lumber shop. We decide not to deliberately imitate any specific style, instead we wanted it to exude a “Contemporary Oriental” feeling. Oriental writers have often linked the pine tree with the words “Elegant”, "Loneliness" and "Low-Key" since ancient times. It is also known as the “Three Friends of Winter” with plum and bamboo. I think this hardy, solitary personality fits the bar image very well. 

When deciding the style of the logo, in order to seek the image of whispering like a pine tree, we deliberately didn’t directly draw the pattern of the pine tree into the logo, and also avoided thinking about the letting of English words, but made the Chinese character "松”(Pine) as a simple icon, and because Chinese characters are pictographs, the slender strokes are already very similar to the shape of a pine tree.


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